The non-profit organization INNUVA aims at generating a network of companies which could share the interest in the exploitation of winery by-products. This waste is composed by several classes of polyphenols, which play a pivotal role in the regulation of inflammatory and cell ageing mechanisms, due to their anti-oxidant activity against free radicals. These molecules could find application in several commodities sectors: in the fields of medical devices or pharmaceuticals as therapeutic agents, in the nutraceutics and cosmetics as dietary supplements and adjuvant ingredients, in the textile and renewable energies as coloring and photosensitive molecules. Associazione INNUVA is carrying on communication and diffusion activities on these aspects among various companies to make their creation of innovation easier and faster.